Dan McSwain is the cofounder of Genara, an AI strategy platform company. His work has spanned non-profit, private, and public sector roles with a focus on communications, marketing, and organizing. In 2024, he co-founded Mente, a vehicle to explore the traditions and opportunities at the intersection of Latino culture and frontier mental health solutions. Most recently, he was the SVP of Strategy and Impact at Helm, an effort funded by Emma Bloomberg to build data and technology for local organizers. Before then, he served as VP Brand Marketing at Mapbox, a portfolio company in the Softbank Vision Fund, where he built the first integrated marketing and communications team in the company’s history as it grew after a Series C investment round. As President of GEER, a boutique engagement strategy firm based in New York City, McSwain oversaw work for clients including Vote.org, Rock the Vote, Democracy Works, National Voter Registration Day, MTV, Sundance Institute, Voto Latino, and the Smithsonian National Air & Space Museum, among others. McSwain held positions in President Barack Obama’s 2008 campaign, Presidential Transition, and administration, including as Senior New Media Fellow at the Federal Communications Commission. He holds a bachelor’s degree from the University of Notre Dame and a master’s degree from the S.I. Newhouse School of Public Communications at Syracuse University.
